The Power of Purpose

Whether you’re raising awareness or funds for a cause/charity, young or old, pro-cyclist or not, the Telkom 947 Cycle Challenge encourages individuals and companies to open their hearts as they take on thechallenge to cycle 94km. Thousands of people pedal Joburg open roads to make a difference for a cause and charity close to their hearts.

Among these riders, is Jeff Hudson, last year’s Blue Jersey winner. This jersey is given every year, to the individual who raises the most money for their charity. Over the last 3 years, Jeff has cycled the Telkom 947 Cycle Challenge to raise funds for his charity; Stepping Stone Hospice and Care Service in Alberton. In 2017, he raised a massive R660 000, adding up to R3million over the three-year period. This is just one of the many phenomenal cyclists who take on extraordinary rides yearly, to help generate funds that will enable 116 organisations to continue the work that they do, which reaches far and wide across South Africa.

It's great to come back to the charity and see where the money you have raised has gone and how they have added to the facilities to cater for more patients.

Jeff Hudson, 2017 Telkom 947 Cycle Challenge Blue Jersey recipient

Watch Jeff's story below


Yes, it does take commitment, immense training and preparation, but the purpose of it all is what makes itspecial and worth every kilometre. Ride for a Purpose, like Jeff, knowing that your efforts will too, help to feed a child, send a girl child to school, offer support to victims of abuse, improve health services, and more, in some of themost underprivileged communities in the country.

Riding for a purpose is a great motivator. It gives you a reason to wake up in the morning.

Jeff Hudson, 2017 Telkom 947 Cycle Challenge Blue Jersey recipient

Related News

Have bike, will holiday!

The holiday season is an awkward one for cyclists. You must take time off work, but time off the bike?

"The Cav" edits Cyclopedia for us!

As we sprint to the finish of 2018, we secured one of the world's best sprinters to edit our year-ending edition of Cyclopedia.

Cyclopedia's pick of cyclist gifts

From showy displays of love to smaller (and FAR more affordable) Christmas stocking fillers, our team has researched it all!